Advocate Marketing Blog
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and Continued

3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner

What could your team accomplish with an extra few hours in your week? You could finally get around to that project you’ve been wanting to start, or launch a new initiative to help hit your targets more efficiently. Now think about what your company could accomplish with an extra 9000 hours this year. Seems too Continued

5 Ways To Mobilize Your Advocates To Boost Your Customer Success Function

Customer advocates can do a lot more than just share your tweets. In fact, using your advocates to support your marketing efforts is only the tip of the iceberg. Advocates can improve your business not only throughout the customer lifecycle, but also across many departments. One popular trend is to use advocates to bolster the Continued

6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)

Does your brand have an active advocate community? If so, that’s wonderful. But it’s only half the battle. The next step in your advocacy journey after discovering your advocates, is to nurture strong relationships that prime them to want to give back. Start by delighting customers, freely giving value, and building relationships. After you’ve sufficiently Continued

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Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate Continued

Advocamp Field Day 2018 Recap

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a Continued

5 Tips For Nailing Your Corporate Holiday Gifts This Year

For many companies, the fourth quarter is peak gift-giving season. It’s a perfect time to recognize customer advocates, employees, and partners who have successfully contributed to the business throughout the year. Picking a thoughtful gift is a great way to show your appreciation, and nurture these important relationships. In this blog, we’ll explain why corporate Continued

Why Don Peppers Advocates for His Favorite Brands & How to Become Besties with Your Customers

Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s “world’s most authoritative expert on customer experience” for 2015. So, he definitely knows a Continued

Report: 2017 State of Customer Marketing
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The Advocamper’s Ultimate Guide To Toronto

As great Canadian poet Aubrey “Drake” Graham once declared, “Toronto is the greatest city in the whole world.” We couldn’t agree more—with its vibrant multiculturalism, bustling art scene, and internationally renowned tech community, we’re proud to call this city home. In Drizzy we trust And we know you’ll love it too. We can’t wait to Continued

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep. ADP Continued