December is supposed to be a time of joy. But for most people who work in the B2B world, it’s a stressful scramble to hit year-end targets.

However, there is a way to spread holiday cheer amongst your colleagues (aside from spiking the water cooler): by tapping into your customer advocates.

I know what you’re thinking: “My customers don’t have time to help my whole organization!”

Well, if you engage your top advocates the whole year through, you’ll be surprised by how much they can and will do for each department.

Forget about leaving your coworkers a crappy card and stale candy cane before you leave for the holidays. Put customer engagement and advocacy at the top of your New Year’s resolution list. Your customers and your co-workers will thank you.

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