Product feedback can be focused entirely around a specific product feature, or encompass the customer’s overall experience. Advocates are often asked to provide product feedback as they are highly engaged with the product or service and have a stake in future releases. Giving feedback also gives advocates a sense of importance and ownership in your company’s success.
Why Is Product Feedback Important?
Product feedback is extremely valuable in providing insights into the connection between the customer and the product. While data can be gathered through surveys, focus groups and beta programs, a powerful advocate program can provide real-time feedback from your ideal customers. Marketers can use product feedback to gain insight into what features are valued more than others. The feedback can also help shape how the company markets the product or feature and which customer segments they target.
Related Resources: How Advocacy Programs Make Product Feedback Initiatives Better