by Influitive | Nov 10, 2023
November 10, 2023 — Being an advocacy team of one can be empowering. The authority to make decisions improves agility, allowing you to change direction on a dime when necessary. But there’s only one person to handle the endless stream of daily tasks, which takes...
by Influitive | Jun 26, 2023
June 27, 2023 — I vividly recall the day I discovered the power of customer advocacy. It was a pivotal moment in my career, as I needed a sales reference to speak with my client at the very last minute. The size of the deal meant that its outcome could make or...
by Influitive | Apr 21, 2023
April 21, 2023 — In 2019, my organization was part of an acquisition that brought together several companies in the spend management technology space. In 2020, we officially rebranded as Emburse – a leader in spend optimization, focused on humanizing work for...
by Influitive | Jan 10, 2023
January 10, 2023 — Driving customer advocacy is an art. It requires monitoring shifts in advocate behavior and industry trends, as well as understanding the motivations of customer advocates to help your company create and refresh content that draws them to your...
