by Influitive | Aug 15, 2023
August 15, 2023 — Companies can influence customer behavior in many ways, but a brand advocate is not a typical customer—they are the cream of the crop. Ensuring the person vouching for your company has a good experience is perhaps the most significant action...
by Influitive | Jun 26, 2023
June 27, 2023 — I vividly recall the day I discovered the power of customer advocacy. It was a pivotal moment in my career, as I needed a sales reference to speak with my client at the very last minute. The size of the deal meant that its outcome could make or...
by Influitive | Jun 14, 2023
June 14, 2023 — Many marketers have heard of employee and customer advocacy, but many haven’t developed a tandem strategy yet. Instead, we continue to send the same old newsletters, Slack messages, and other platforms to connect with employees and customers with...
by Influitive | May 19, 2023
May 19, 2023 — While referrals can be one of the most effective drivers of growth, it’s an area where many marketers struggle. In just a year, Built went from having an informal referrals process to an automated program that saw a 363% ROI. And I was there from...
by Influitive | May 17, 2023
May 16, 2023 — Superficial interactions can hinder community building and achieving larger goals. In a large company like Adobe, which has many divisions and over 28,000 employees, those community goals need to be focused on even more. While I started as the...
