January 10, 2022 — Driving customer advocacy is an art. It requires monitoring shifts in advocate behavior and industry trends, as well as understanding the motivations of customer advocates to help your company create and refresh content that draws them to your...
November 30, 2022 — Starting a new role can be nerve-wracking, but starting a new role and suddenly becoming the sole subject matter expert in your organization can be a little intimidating. That’s the position I found myself in when I became Esker’s...
January 21, 2022 — Empathy is underrated. While sympathy can drive people to take charitable action or acknowledge an event, empathy is the basis of genuine connection between human beings—and even between a company and its customers. Empathy is critical to...
January 7, 2022 — There’s a wealth of unlocked potential in your customers, but not enough people have the key. The way I see it, every customer has a unique story to tell and the desire to become a part of something bigger. What they need is the right...
December 14, 2021 — When you work as a consultancy, no two customers have the same business model or the same set of expectations. You constantly find yourself adapting your products, services, and tools to meet ever-changing requirements. That’s challenging...
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