August 15, 2023 — Companies can influence customer behavior in many ways, but a brand advocate is not a typical customer—they are the cream of the crop. Ensuring the person vouching for your company has a good experience is perhaps the most significant action...
June 27, 2023 — I vividly recall the day I discovered the power of customer advocacy. It was a pivotal moment in my career, as I needed a sales reference to speak with my client at the very last minute. The size of the deal meant that its outcome could make or...
June 14, 2023 — Many marketers have heard of employee and customer advocacy, but many haven’t developed a tandem strategy yet. Instead, we continue to send the same old newsletters, Slack messages, and other platforms to connect with employees and customers with...
May 19, 2023 — While referrals can be one of the most effective drivers of growth, it’s an area where many marketers struggle. In just a year, Built went from having an informal referrals process to an automated program that saw a 363% ROI. And I was there from...
May 16, 2023 — Superficial interactions can hinder community building and achieving larger goals. In a large company like Adobe, which has many divisions and over 28,000 employees, those community goals need to be focused on even more. While I started as the...
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
