by Influitive | Dec 14, 2021
December 14, 2021 — At Rubrik, our customers are like superheroes fighting evil infrastructure. And just like Batman with his Batcave, every superhero needs a home. That’s why we created Rubrik Guardians, our customer community that launched in 2018. But it’s...
by Influitive | Oct 15, 2021
October 15, 2021 — From the coffee shop to a therapy session, many parts of our lives have become transactional. At Genesys, we believe true connection isn’t about transactions at all, but about the magic that happens between people. Genesys is a leading...
by Influitive | May 7, 2021
May 7, 2021 — Whether you’re B2C or B2B, the best approach to build customer loyalty and grow brand awareness is to foster two-way conversations between your business and the people who use your products. And the fastest way to start and maintain such...
by Influitive | Jan 23, 2021
January 21, 2021 — When I began at Devolutions four years ago, I was fresh out of school and new to advocate marketing. I’d learned about inbound marketing in university and was eager to put some of those lessons into practice, but I was soon introduced to a...
by Influitive | Jul 29, 2020
July 29, 2020 — Note: As of January 2021, Ellie Mae has transitioned its brand to ICE Mortgage Technology and Eileen Linn is now the company’s Director of Customer Marketing — It was earlier this year when we found out that Thoma Bravo, a private...