The Lumen Customer Advocacy Program: From CAB to Community
In this session, Lumen’s Nicolette Zaayman will share best practices for building an end-to-end customer advocacy program that includes a customer advisory board (CAB) and customer community. You’ll learn how Lumen drove 100% engagement and attendance for our CAB with 12 C-level; 9 Verticals; 5 Fortune 500 and 3 Fortune 50 companies. Nicolette will discuss their process and lessons learned as they build out the Lumen customer community program.
Up Next from Influitive Live 21:
Fireside Chat: Our Award-Winning Advocacy Career Journey
Jon Ashley and Nick Venturella share how they’ve navigated their advocate marketing careers and have built high-performing customer advocacy teams and programs.
With Influitive, your advocates fuel business growth and customer success
Whether you want to generate more leads and references, drive more customer success, or even improve future products through direct customer feedback, Influitive has got you covered. We’re ready when you are.
