Referral Programs

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If your referral program isn’t delivering (or doesn’t exist) it may be time for a makeover. Let Rachel, the Referral Relationship Coach, help! Follow her advice below and learn how to create referral programs that turn customers into matchmakers for your brand.

P.S. Have a question you want Rachel to answer?

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Step 1. Assess your current referral process

Most referral programs are little more than random calls and emails to customers out of the blue. (How rude!) You can’t sit back and *hope* your customers send you referrals. You have to ask them in the right way, at the right time. Read on to figure out if your referral process leaves something to be desired…

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2. Set your referral program up for success

Now that you know what you’re missing, it’s time to build the referral program of your customers’ dreams! Here’s all the nitty-gritty details you’ll need to know about creating and running a program. The secret ingredient? Finding ways to nurture your budding  customer relationships.

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3. Become a customer referral master

Now that you’ve got your referral machine running smoothly, it’s time to rev your engine! Use these advanced techniques and creative ideas to drive referral submission spikes. Surprising your customers will keep them interested in a long-term relationship.

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