Advocate Marketing Resources

10 Engaging Programs That Drive Customer Satisfaction & Retention

Download This Resource

Download This Resource

Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging engagement and advocacy programs to increase satisfaction and retention in this helpful eBook.

Each page reveals the tactics, strategies, and campaigns these award-winning programs used to generate:

  • Thousands of dollars in new revenue and upsell opportunities—all sourced from customer advocates
  • Higher NPS scores and advocacy rates
  • More product feedback and customer insights
  • Increased community engagement

You’ll also get ideas for harnessing your company’s customer, partner and employee advocates to drive customer lifetime value.

Previous editions of this eBook have been read by over 1,700 B2B tech leaders. Why not join them?




Nicole Dingley“Through the WileyPLUS Studio program, we’re able to educate advocates on best practices, training paths, feature enhancements, and more. We’ve seen 98% validation rates on adoptions affiliated with the WileyPLUS Studio. The results are more than we anticipated!”

-Nicole Dingley, Director of Customer Success, John Wiley and Sons