Advocate Marketing Resources

10 Unique Programs That Drive WOM & Pipeline

Download This Resource

Download This Resource

Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging engagement and advocacy programs to fuel pipeline and word-of-mouth in this helpful eBook.

Each page reveals the tactics, strategies, and campaigns these award-winning programs used to generate:

  • Thousands of dollars in sales pipeline—all sourced from customer advocates
  • Hundreds of online reviews
  • Tons of user-generated content
  • More organic social sharing and web traffic

You’ll also get ideas for harnessing your company’s customer, partner and employee advocates to drive acquisition.

Previous editions of this eBook have been read by over 1,700 B2B leaders. Why not join them?




“Via the Builder’s Club referrals campaigns, we’ve got over 800 referrals currently in progress and being worked on by our sales team. We must be doing something right with our advocates!”

– Larisa Sandu, Advocacy Programs Manager, Procore Technologies