Brand advocacy is no longer a nice-to-have – it’s a necessity that shapes consumer decision-making and drives significant revenue growth. By leveraging the authentic voices of customers and employees, organizations can forge deeper trust, establish credibility, and assert their brand authority like never before.

But how is brand advocacy evolving, and what does it look like in practice?

Influitive is proud to present its comprehensive State of Brand Advocacy Report. Building on the success of our original State of Customer Marketing reports, this new edition offers an expanded view, encompassing both customer and employee advocacy experiences.

We’ve gathered insights from hundreds of customer marketing and advocacy professionals across 16 countries, including:

  • The prevailing activities and metrics in customer advocacy – what’s being executed versus what’s truly valued
  • Team sizes, budgets, and the common challenges faced when executing effective programs
  • How customer advocacy/marketing directly influences budgets and company priorities
  • The prevalence, maturity, and future potential of both customer and employee advocacy programs

Download the report today to learn where brand advocacy has been, what you can expect today, and where it’s headed in 2024.