Brand advocacy isn’t just beneficial – it’s essential. By tapping into the real stories of your employees and customers, you’ll craft a narrative that builds trust and credibility, while solidifying your brand authority.

But how has brand advocacy evolved, and what does good look like in practice?

Influitive is proud to present its comprehensive State of Brand Advocacy Report, which offers an expanded view of both employee and customer advocacy programs and experiences.

With key activities, obstacles, technologies and measurement frameworks identified, this report helps you:

  • Benchmark your team size, activities, and metrics against standards
  • Pinpoint and address gaps limiting program success
  • Secure executive buy-in with data on tangible value and revenue gains
  • Prioritize technologies and resources that make an impact

Download the report today to learn where brand advocacy has been, what you can expect today, and where it’s headed in 2024.