Influitive Resources

eBooks

The CMO’s Guide To Next Gen Brand Building

You don't control your brand anymore. Your customers do. 89% of marketers say they expect to compete primarily on the...

eBooks

Engaging Educator Advocates

Gaining buy-in from educators is critical to growing and maintaining your customer base. However, getting the attention of these dedicated...

eBooks

Engaging Project Manager and Consultant Advocates

Gaining buy-in from project managers and consultants is critical to growing and maintaining your customer base. However, getting the attention...

eBooks

The Value of Advocate Marketing

Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through...

eBooks

Customer Success and Marketing Alignment

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to...

eBooks

Engaging Executive Advocates

Gaining buy-in from executives is critical to growing and maintaining your customer base. However, getting the attention of these notoriously...

eBooks

Online Communities: Driving Revenue Or Becoming Dead Zones?

When it comes to meeting marketers' expectations, communities have a long way to go. While two thirds of B2B marketers...

eBooks

Engaging Developer Advocates

Gaining buy-in from developer advocates is critical to growing and maintaining your customer base and creating a developer community. However, getting...

eBooks

The Impact Of Advocate Marketing On Product Reviews

Product review website G2 Crowd analyzed the behavior of hundreds of thousands of site visitors and reviewers, comparing the performance...

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