Influitive Resources

eBooks

Engaging Sales Advocates

Gaining buy-in from sales professionals is critical to growing and maintaining your customer base. However, getting the attention of these...

eBooks

Engaging HR Advocates

Gaining buy-in from Human Resources (HR) professionals is critical to growing and maintaining your customer base. However, getting the attention...

eBooks

Influencers vs. Advocates: What’s the Difference?

With so many information resources at their disposal, buyers are in a state of content shock and they're increasingly turning...

eBooks

The Community Marketer’s Manifesto

Join the Community Marketing Revolution Communities can connect people who share the same interests and concerns. They can help customers...

eBooks

Influitive Exposed

WHAT ARE WE 'EXPOSING' EXACTLY? Influitive Exposed is an intimate look at how we've mobilized thousands of customer, employee and...

eBooks

Boost Event ROI With The Help Of Your Advocates

While investments in other traditional marketing activities are dwindling, events still make up more than one third of the average...

eBooks

Customer Marketing Benchmark Research

New, original Customer Marketing Benchmark Research Traditionally seen as a "backwater" role, customer marketing is becoming increasingly important now that...

eBooks

The B2B Marketer’s Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth Customer engagement begins the moment a buyer spots...

eBooks

Grow Your Customer Base: Cut Your Customer Reference Program

Make the grass greener on your side Traditional customer reference programs are self-serving, biased and come way too late in...

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