Advocate Marketing Resources

Advochat: How to guide the customer journey with an advocacy program

Nicole Dingley is the Director of CS at Wiley and recipient of a 2018 BAMMIE Award. In this Advochat, she explains how Wiley leverages their online advocate community to scale customer relationships, reduce account management burden and drive brand advocacy. Specifically, Nicole’s advocate community has contributed to a 54% reduction in churn, 380% increase in NPS and a 98% improvement in product adoption.

You’ll also learn how Influitive’s Victoria LaPlante, Marketing Manager of Customer Advocacy, runs their advocacy program to improve the customer journey.

In the latest Advochat webinar series, Nicole and Victoria shared their experience and answer audience questions including:

  • How do you effectively build a one-to-many approach to better support customers?
  • What is the primary driver to encourage customer participation in your program?
  • How do you promote user adoption with an advocacy program?

Check out the full conversation below!


Nicole Dingley, Director of CS, John Wiley and Sons
Victoria LaPlante, Sr. Marketing Manager of Customer Advocacy, Influitive