Advocate Marketing Resources

Advochat: How to Run an Award-Winning Advocate Marketing Program

Today we know it’s not just enough to be customer-centric, you need to be customer-powered to really be successful. ADP knows this well! In 2018, ADP created a goal to integrate advocacy throughout the client’s lifecycle to meet them where they are, and ultimately mobilize them to help solve their business needs.

In our latest Advochat webinar, we interviewed the 2018 BAMMIE Advocate Marketer of the Year, Sarah Schreiner (Sr. Strategy Analyst of Client Experience at ADP) to get her expert insights on scaling advocacy programs that fuel a customer-powered enterprise. Influitive’s own Victoria LaPlante (Head of Advocate Marketing & Demand Generation) put Sarah in the hot seat, and asked audience questions including:

  • What has been the most powerful act of advocacy in your program?
  • How did your advocacy program save 9,000+ hours of admin work in just one year? And how did you quantify this value?
  • How have advocates surprised you since launching the ADP Ambassador Program in 2015?

Check out the full conversation below!

Sarah Schreiner, Sr. Strategy Analyst, Client Experience at ADP
Victoria LaPlante, Head of Advocate Marketing & Demand Generation at Influitive