Advocate Marketing Resources

The Art of the Advocacy Business Case: How To Get Executive Buy-In

Tracy Staniland, Director of Marketing at Policy Medical, covers what you can do to get Executive buy-in for an advocacy marketing program.

In the fifth session from The Advocate Marketing Mentor Series, Tracy discussed different techniques and strategies you can use to convince you C-suite to start an advocacy marketing program. As well as general tips and planning advice for how to start the planning of your own advocacy program.