Thanks for attending our CMA Summit Session, “Diving Into The 2023 State of Brand Advocacy Report.” Download our slide deck, which includes tips from our incredible customer community.
You can also sign up for our waitlist to receive the 2023 State of Brand Advocacy Report as soon as it’s published.
About the Session:
Brand advocacy is a powerful tool that can shape consumer decision-making and drive revenue growth. By harnessing the genuine voices of customers and employees, organizations can establish trust, credibility, and brand authority.
But what does brand advocacy look like in practice?
We surveyed hundreds of customer marketing and advocacy professionals to get both a high-level and comprehensive view of both customer advocacy/marketing and employee advocacy.
In this session, we’ll focus on the customer side of things and share the key insights and trends uncovered in the 2023 State of Brand Advocacy report, including:
- Team sizes, budgets, and structure
- Which activities and metrics are being most commonly executed on vs. considered top value drivers for the business
- The biggest opportunities and challenges for CMA pros
