Advocate Marketing Resources

Contagious: 6 Reasons Things Catch On

Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.

Advocamp: the biggest customer engagement and advocacy event of the year
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