Our Speaker:
Dan Kalmar
Managing Director
Upshot
Session Overview
You write case studies to build social proof, but what if there’s a better way?
To cut through the noise of the traditional case studies that everyone produces, leading companies Cisco, HPE, and Dropbox have been tapping into the authentic voices of their customers.
Dan Kalmar, managing director at Upshot by Influitive, will show you how an advocacy approach to your customer stories can help bring them to life.
In this webinar, you’ll learn how to:
- Find customers with the right story to tell
- Tell customer stories that are actually about your customer
- Craft customer stories that are authentic, relatable, and enjoyable to read