Our Panelists:
Valerio Battelli
Head of Global Advocacy and Operations
Sue Reukauf
Senior Marketing Manager, Customer Communications and Advocacy
Jenni Opel
Senior Marketing Manager
Our Moderator:
Dan Cote
CMO
Influitive
Session Overview
Now in its 8th year, the Influitive BAMMIES are the longest-standing and most prestigious awards for advocacy marketing professionals. The largest award, Program of the Year, is given to an SMB, Mid-Market and Enterprise organization whose customer advocacy strategies and tactics culminate in record-smashing results, deeper customer relationships, and propels their businesses forward.
In this panel discussion, learn how our 2021 award recipients AttackIQ, Renaissance, and Cisco have developed customer-centric campaigns and content that exceeded expectations and delivered significant business impact, all while cultivating lifelong customer relationships.
You’ll also learn:
- The ways their programs have evolved over time, with a focus on value-first strategies and tactics
- Their keys to building and maintaining a highly engaged member base
- How their programs influence and deliver value to other teams (Product, Customer Success, Sales, Revenue Marketing) throughout their organization