What’s the best way to attract new customers? Smart demand generation and growth marketers know that prospects value and crave authentic stories, reviews, and advice from their customers. And that valuable digital content comes from your happiest customers—your loyal advocates.

If your organization doesn’t have a mature customer marketing strategy and advocacy program to source demand gen content at scale, you’re missing out on a massive opportunity and competitive advantage.

Read this Forrester study* to learn why.

*A commissioned study conducted by Forrester Consulting on behalf of Influitive (June 2021)