Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and a marketing culture overly focused on net-new acquisition continue to deliver missed opportunities for customer advocacy program growth and business success. 

B2B marketers have a massive opportunity to better understand their customers, drive deeper relationships, and mine customer delight for testimonials and case studies that prospects value and crave. 

Read this Forrester study* to see where your customer advocacy programs stack up and learn:  

  • Why prioritizing customer marketing goals and investment is now essential
  • The top customer marketing and advocacy challenges marketers face today
  • How building mature customer advocacy strategies will reward businesses richly

*A commissioned study conducted by Forrester Consulting on behalf of Influitive (June 2021)

Related: What is Customer Marketing?