A FORRESTER OPPORTUNITY SNAPSHOT
Improving customer engagement and increasing customer advocacy is top-of-mind for executives. However, ad hoc strategies and a marketing culture overly focused on net-new acquisition continue to deliver missed opportunities for customer advocacy program growth and business success.
B2B marketers have a massive opportunity to better understand their customers, drive deeper relationships, and mine customer delight for testimonials and case studies that prospects value and crave.
Read this Forrester study* to see where your customer advocacy programs stack up and learn:
- Why prioritizing customer marketing goals and investment is now essential
- The top customer marketing and advocacy challenges marketers face today
- How building mature customer advocacy strategies will reward businesses richly
*A commissioned study conducted by Forrester Consulting on behalf of Influitive (June 2021)
Related: What is Customer Marketing?