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Today’s effective B2B marketing organizations establish meaningful customer relationships while leveraging innovation from their tech stack to help all stakeholders maximize value. But deciding where to invest can be challenging, as optimization and interconnectivity are top priorities.  

The Forrester Tech Tide™ examines the maturity of an ecosystem of technologies and helps clients decide which technologies to invest in and when. 

Forrester has placed customer marketing solutions in the invest zone, which is characterized by its high business value and low maturity, and “have ripened to the point where enterprises can confidently invest.” According to the Forrester report, “customer marketing solutions are heading towards greater maturity,” and “customer experience is a known influence on purchase, retention, and expansion.”  

Read the complimentary report to learn how Forrester evaluates the business value and maturity of B2B marketing technology across 17 categories.