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Our Speakers:

Laura RamosLaura Ramos
Vice President, Principal Analyst
Forrester Research


Dan CoteDan Cote


Date: Wednesday, July 14, 2021
Time: 10:00 am PT | 1:00 pm ET | 5:00 pm GMT

Session Overview

B2B marketers have a massive opportunity to better understand their customers, build deeper relationships, and see the sale not as a finish line, but the start of a critical journey to crafting a seamless and rewarding customer experience that drives growth.

Guest speaker, Laura Ramos, Vice President, Principal Analyst at Forrester Research will join us for our next thought leadership webinar on July 14, 2021 to walk through the current state, challenges and opportunities surrounding customer advocacy programs. Joined by Influitive CMO Dan Cote, Laura will present results from a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”

Tune in to learn:

  • Why prioritizing customer marketing goals and investment is now essential
  • The top customer marketing and advocacy challenges marketers face today
  • How building mature customer advocacy strategies will reward businesses richly