About the Session
In today’s digital landscape, peer reviews have become an indispensable component for driving new business acquisitions and expanding existing accounts. Potential customers often turn to these reviews to validate their purchasing decisions, while existing clients use them to reaffirm their choice of vendors.
However, generating authentic and impactful peer reviews at scale remains a significant challenge. How can businesses motivate customers to not only leave reviews but ensure those testimonials are meaningful, genuine, and can serve as compelling marketing and sales collateral?
Perhaps even more importantly, how do you take those reviews and maximize the voice internally to make positive change and impact within the business?
In this 45-minute panel discussion, industry leaders from Emburse and AlphaSense shared their secrets to:
- Understanding the paramount importance of peer reviews in influencing B2B purchase decisions
- Overcoming the challenges of mobilizing stakeholders and advocates at scale.
- Implement strategies to ensure each review is impactful and aligned with your brand’s message
- Transforming these testimonials into powerful marketing and sales tools that drive growth.
