Our Speakers:
Erica Anderson
Senior Practice Director
Influitive
Dan Cote
CMO
Influitive
Session Overview
According to Forrester, 81% of B2B technology decision-makers say vendors must have customers who advocate for them authentically and have credible, authentic stories to tell about how they help their customers succeed. But what does a successful advocacy strategy entail? In this on-demand thought leadership webinar, learn the 8 ways advocacy can help your business boom and elevate your 2022 go-to-market strategy. You’ll see real-life (and award-winning) examples from Influitive customers who moved the needle for their business all while delivering real value to their advocates.
You’ll also learn:
- Key trends driving CMOs to focus and invest in advocacy
- How advocacy supports the goals of other departments
- How to best start and scale an advocacy program
- Tried-and-true success stories from customer-obsessed brands
