Our Speakers:

Erica AndersonErica Anderson
Senior Practice Director


Dan CoteDan Cote


Session Overview

According to Forrester, 81% of B2B technology decision-makers say vendors must have customers who advocate for them authentically and have credible, authentic stories to tell about how they help their customers succeed. But what does a successful advocacy strategy entail? In this on-demand thought leadership webinar, learn the 8 ways advocacy can help your business boom and elevate your 2022 go-to-market strategy. You’ll see real-life (and award-winning) examples from Influitive customers who moved the needle for their business all while delivering real value to their advocates.

You’ll also learn:

  • Key trends driving CMOs to focus and invest in advocacy
  • How advocacy supports the goals of other departments
  • How to best start and scale an advocacy program
  • Tried-and-true success stories from customer-obsessed brands