Kevin Lau, Global Head of Customer Advocacy for the Adobe Digital Experience Business and 2019 BAMMIE winner for Advocate Marketer of the Year, joined us on Wednesday, June 17, 2020. Kevin was joined by Will Harmon, Customer Marketing Manager at Adobe who runs their award-winning Influtive advocate program, Purple Select.
Kevin led the transformation of Marketo Engage’s customer marketing programs, namely the Advocate Nation. It encompasses an advocate program, user groups, brand ambassador programs, a digital transformation influencer program, and more. Their program, Purple Select, was also the 2019 BAMMIE winner for People’s Choice: Advocate Marketing Program of the Year.
During this webinar, the team shared:
- Marketo Engage’s advocacy blueprint
- How to engage with internal C-suite leaders
- An overview of their advocate program “Purple Select”
- How the team measures and proves impact
- And much more…
Don’t miss out on this amazing opportunity to hear directly from one of the industry’s foremost customer advocacy experts, and learn more about how Marketo Engage creates fans for life.
Global Head of Customer Advocacy
for the Adobe Digital Experience Business
Customer Marketing Manager
Aired: Wednesday, June 17, 2020
Time: 10:00 am PT | 1:00 pm ET | 6:00 pm GMT