Our Speaker:

Alex RuddockAlex Ruddock
Senior Manager, Product Marketing and Product Management
Influitive

 

Session Overview

Are you struggling to find beta testers? Looking to test new messaging? Trying to maximize attention and engagement on launch day?

Join us for our next thought leadership webinar where our resident head of product marketing, Alex Ruddock, will discuss the critical partnership between customer marketing and product marketing that drives innovation and adoption. 

Tune in to learn:

  • How product marketers leverage advocates to improve all aspects of their work
  • The key areas where customer marketing and product marketing collaborate
  • Tactics and strategies to get more customers involved in the product lifecycle
  • And more!