Launched in September 2019, The SAS Analytics Explorers was always intended to be an Invite-only program for SAS’s most passionate advocates, users, and fans. In the wake of COVID-19, SAS quickly pivoted their recruitment and advocacy strategy to focus on nurturing their current advocates.

Our Speaker:

Dean ShawDean Shaw
Global Advocacy Program Manager
SAS

 

Date: Thursday, March 18, 2021
Time: 10:00 am PT | 1:00 pm ET | 5:00 pm GMT

 

Session Overview

Launched in September 2019, The SAS Analytics Explorers was always intended to be an Invite-only program for SAS’s most passionate advocates, users, and fans. In the wake of COVID-19, SAS quickly pivoted their recruitment and advocacy strategy to focus on nurturing their current advocates.

Dean Shaw, the program lead, set out to build a community that would be rich, vibrant and engaging—a place for SAS customers and stakeholders alike to learn, explore and play. Along the way, providing references, referrals, renewals and so much more.

Thanks to the work of the SAS Analytics Explorers Global team, SAS took home the 2020 BAMMIE award for “Best Emerging Program.” On March 18th, 2021, he will join us for an exclusive webinar to take you behind the scenes of their program.

During this live discussion, Dean will provide an overview of:

  • Their 70-20-10 approach to building localized content in a global program
  • Managing a program with 5 languages
  • The challenges of launching a program during a pandemic
  • How the program saw a 394% jump in members in 2020
  • Measuring program ROI
  • And much more…

Dean will be taking questions from the audience. Register today and learn from an award-winning customer marketer