Reaching today’s B2B buyer is becoming increasingly difficult. With a wealth of content and digital resources at their disposal, buyers can become overwhelmed and confused when looking to make a purchase.
Incorporating customers and advocates into your marketing efforts will help provide the social proof and peer validation B2B buyers need to make informed purchase decisions.
Building a community of customers and advocates will help to:
- Collect instant feedback on messaging and content before it goes live
- Create deep long-term relationships that continue to drive value
- Influence what is said online through social media and review sites
Learn about all the ways customer-powered marketing can fuel success.