Advocate Marketing Resources

How Marketo Created An Award-Winning Product Review Campaign

In the software space, the quality of your reviews can make or break your sales and give you a competitive advantage even in the most crowded spaces. Marketo’s goal was to tackle this head on and drive their position on 3rd party review sites. 

To quarterback this initiative, Katie Pope and the customer marketing team at Marketo developed an integrated product review campaign through their advocate community, PurpleSelect.

This advocate-driven integrated campaign ended up resulting 538 net-new reviews across all their review sites, and won them the ‘Best Product Review Campaign’ BAMMIE award!

Learn how Katie, who now leads customer marketing at Iterable, was able to mobilize their advocates at scale to help drive target business goals in the video below.