B2B content marketing doesn’t work like it used to. There’s too much content being made, and most of it isn’t swaying buyers. But there is a type of content that many B2C brands are leveraging to increase their reach: user-generated content. Find out why and how in this SlideShare.

To learn more about the tactics and strategies real-life marketers are using to harness their customers’ voices in their content, download this helpful how-to guide:

Inspiring Customers To Create Content For You: A Marketer's Guide
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