New research from CMX on the value of communities has found that more and more companies are switching from support communities to advocate communities. They’re also tracking the value of those communities through customer acquisition, retention, satisfaction, and lifetime value metrics instead of cost savings.

In this webinar Influitive, CMX, and AlienVault will be discussing how organizations implement their own advocate communities, insights on community engagement research findings, and strategies you can use for your own customer community.


  • David Spinks, Founder and CEO of CMX Media
  • Brooke Leslie, Senior Marketing Manager, AlienVault
  • Deena Zenyk, Head of Center of Excellence & Principle Consultant, Influitive

The 2017 Community Value and Metrics Report
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