Advocate Marketing Resources

How Staples Business Advantage Shifted From Product-Centric to Customer-Centric With Influitive

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Marketing teams all over the world are beginning to realize the benefits of a customer-centric approach. But this shift from product-centric to customer-centric can be harder than it looks. See how I used Influitive to turn a “cute little marketing project” into a success that helped shape our company’s mindset.