Session Overview

Tightening budgets, hiring freezes, and shifting priorities are here today — so how do you adapt to prepare for tomorrow?

In this session, you will learn how to fundamentally align your programs to not only weather the storm but leverage it to funnel more wind into your sails. We will cover Customer-Led Growth as it applies to GTM (Go-To-Market), scaled Champion programs, deepening the advocate well, and breaking through the noise of tomorrow’s congested communication channels.

Most importantly, we will address how to value-align Customer Marketing and Advocacy as a top priority on your CMO’s evolving roadmap to reduce effort, increase engagement and drive returns.


The Speaker:

Alex RuddockDan Cote


Aired On: Thursday, June 24th, 2022
Aired At: The Customer Marketing Summit – Last Vegas
Duration: 22 minutes