Our Speaker:
Kathleen Orazio Customer Advocacy Marketing Manager
Trimble Viewpoint
Session Overview
According to Gartner, “online communities have become integral — not optional — especially for solutions that rely on subscription-based revenue.” But to make a community integral to its customers, B2B companies must build and maintain a highly engaging environment that delivers immense value. Only then will value be reciprocated and advocacy flourish. Kathleen Orazio, Customer Advocacy Marketing Manager at Trimble Viewpoint, will join Influitive on March 11, 2022, to share the six ways that their award-winning community, The Trimble Viewpoint Network, drives authentic and sustainable community engagement. The 2021 Influitive BAMMIE winner for Most Engaged Advocate Community, Kathleen will also share real-life tactical examples that you can apply to your community today to drive value tomorrow. You’ll also learn how to:
- Delivering a value-first and consistent engagement strategy
- Infusing your community voice throughout different departments within your organization like product, UX and events
- Using proven engagement mechanics to drive extreme levels of activity and go beyond traditional community forums
Useful timestamps:
- Thoughtful and Consistent Re-engagement ( 5:50 )
- Be Authentic, Be Vulnerable, Show Empathy ( 10:05 )
- Exclusivity — Make it Special ( 16:25 )
- Community Voice — Let it Sore Throughout Your Organization ( 25:00 )
- Going Beyond Discussions ( 34:10 )
- The Power of Fun Campaigns ( 40:17 )
