Featuring:
Laura Ramos
Vice President and Principal Analyst
Forrester Research
Session Overview
Successful companies consistently engage customers to increase revenue, reduce costs and contain risk. Nobody knows that better than Forrester’s Laura Ramos, who we had the pleasure of chatting with at our Influitive Live conference last October.
Check out her ~20-minute session, Welcome to the Age of the Customer: Is Your Business Ready, where Laura walks you through the current trends impacting B2B organizations and how customer marketing and advocacy programs are your keys to success.
You’ll also learn:
- Why customer-obsessed firms enjoy better business results (5:30)
- How companies must re-imagine customer marketing programs (10:25)
- The four objectives that ensure lifetime engagement (13:30)
- How to match customer personas to goals to maximize engagement (18:50)
