Advocate Marketing Resources

What Is Advocate Marketing (And Why Do You Need It)?

Tired of grasping at straws when it comes to hitting your revenue targets? You can’t just send more emails or host another event. This marketing playbook was fine the first 100 times you used it, but it’s getting tired.

Meet the advocates: your huge fans and loyal customers who genuinely love you. It’s time you mobilize all of your champions. Buyers don’t trust your ads and emails anymore, but they do trust their peers—your advocates. They’ll introduce you into conversations you didn’t even know existed, bringing you tons of referrals. And they’re willing to do so much more—all you have to do is ask!

Your advocates can help you reach more people in a more credible way than your next ad spend.

Advocates help everyone get more out of your business. They become better customers themselves, help your other customers become better customers, and create stronger connections between them. Advocates love your brand, and if you love them back, you can accomplish great things together.

As marketers, we need to get out of the way and let our advocates participate in important conversations. Advocate marketing is one of the most powerful tools modern marketers have. Still think you can build customer relationships while sitting on the sidelines? Advocacy: it’s not the future of marketing…it’s now. Like right now.