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Advochat: How to Boost Event ROI with Customer Advocacy

Jae Corey (Director of Marketing, Global Customer Programs) and Brooke Long (Senior Marketing Manager, Customer Programs) of Deltek are seasoned pros in the event space. In this Advochat, they will be sharing their expertise in utilizing their advocates to boost online and offline engagement pre, during and post event. Influitive’s Amy Ng, Events and Campaigns Continued

Influitive Delivers New Advocate Marketing Campaign Tools and Content To Drive Customer-Powered Businesses

TORONTO – April 19, 2017 – Today, Influitive announced the launch of a new set of tools designed to enable customer marketers to rapidly launch pre-built, goal-driven campaigns. Campaign Manager, as well as a new library of themed campaign templates, will give advocate marketers the power to engage their customers and advocates with campaigns that Continued

Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing Campaigns

If you’re like most advocate marketers, you probably have some pretty lofty goals to hit. You’re expected to source customers for case studies, crank more referrals into the pipeline, and get references for sales by the end of the quarter. To achieve these objectives, you need to create an experience that’s seamless and delightful for Continued

The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there. This ebook is a compilation of some Continued

Advochat: How to Boost Event ROI with Customer Advocacy
How Carbon Black Mined Their Customer Community For Faster Product Feedback And Improved Brand Awareness

It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at Carbon Black, to source feedback for her R&D team. Now it only takes a few days. What changed? Kate implemented an advocate marketing program, called Cb Defenders, to nurture a relationship with customers who were happy to give product feedback quickly. Continued

Why Marketing And Customer Success Are Your Brand’s New Super-duo

You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs. In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment. Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our Continued

How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer community has a critical mission: to band together and combat attackers who threaten their companies’ Continued

Rosetta Stone’s Customer Retention Strategy: An Advocacy Program

No one likes when their customers churn at renewal. That’s why Katie Raeburn, Customer Marketing Manager, runs an advocacy program for Rosetta Stone customers. The program, called The Bridge, allowed them to scale how they share important resources with customers and teach them how to best use Rosetta Stone’s language-learning software. The results of the Continued

How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program

Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill Continued