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The Foolproof 3-Step Strategy For Customer Retention and Loyalty

The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and perfecting it. Now, this is a Continued


Introduction The government of Ontario first established the Accessibility for Ontarians with Disabilities Act (AODA) in 2005. The goal of the act is to make Ontario fully accessible by 2025. Influitive Corporation (Influitive) is committed to complying with the AODA, 2005 and all of the standards under it in order to meet the accessibility needs Continued

Webinar: How To Build Your B2B Review Playbook
The Perfect Customer Marketer Job Description

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue growth, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations Continued

Advochat: Award-Winning Tips for a Successful Advocate Program
How PolicyMedical Mines Their Advocate Community For Valuable Upsell Opportunities

Today’s marketers are missing a major opportunity right under their nose. And it’s costing them royally. With decreasing budgets, and increasing demands on marketers, it’s no surprise we’re more focused than ever on getting new customers through the door. But there’s a more efficient way to increase revenue, while creating happier customers at the same Continued

Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth. But one announcement stirred up more buzz than anything else at Continued

4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by 2020, customer experience will overtake price and product as the key brand differentiator.” Continued

Ceridian’s Customer Success Secret: How An Advocate Community Became An Industry Competitive Advantage, While Averting Over $500K In Annual Support Costs

In a world where technology is advancing rapidly, and competitors can easily replicate your products, the key to winning and retaining customers is no longer just about having the best software. The real differentiator today is customer experience—and the companies that offer an engaging post-sale journey are the ones that retain more users, and ultimately, Continued

Advochat: How to Grow your Business with Customer Advocacy

Nithya Narasimhan, VP of Client Experience at ADP, knows the important role advocacy has played in ADP’s growth. In this month’s Advochat she will share some of her best tips for creating and leveraging strategic customer-centric initiatives that drive real results. Influitive’s Chris Newton, VP of Marketing and Business Development, will also chime in with Continued