Influitive Announces 2016 Best Advocate Marketing Awards Winners

The BAMMIES celebrate advocate marketing excellence in 10 categories, including Best Referral Program, Advocate Marketing Program of the Year and Advocate Marketer of the Year.

SAN FRANCISCOMarch 9, 2016 – At an exclusive awards ceremony in San Francisco last night, advocate marketing experts Influitive announced the winners of the third annual Best Advocate Marketing Awards. The Best Advocate Marketing Awards, also known as the BAMMIES, recognizes companies and marketers that capture the enthusiasm of their customers, partners and fans, and turn it into a powerful force for igniting business growth. Over 100 nominations were submitted for the awards.

A panel of advocate marketing experts selected nine companies and individuals as winners, while the winner of the Advocate Marketing Program of the Year category was determined by popular vote from among 13 nominees. The public voting took place over 15 days in February and March and drew more than 14,000 votes.

“This year’s BAMMIES finalists and winners lead the industry in putting advocates at the heart of their business,” says Mark Organ, CEO and founder of Influitive. “Every company today needs to develop stronger relationships with their customers in order to create sustainable growth. They should look to these forward-thinking marketers for inspiration.”

“The incredible enthusiasm from Buffini & Company’s advocates is unparalleled and they are our biggest cheerleaders and supporters. Our 20-year relationship with our community is the foundation of our advocacy marketing program. When they win, we win,” says Dermot Buffini, CEO of Buffini & Company and winner of the Advocate Marketing Program of the Year.

The third annual Best Advocate Marketing Awards winners are:

Advocate Marketing Program of the Year – People’s Choice Award
Buffini & Company – Referral Rally

Advocate Marketer of the Year
Michael Beahm, Senior Marketing Manager at Blackbaud – Blackbaud Champions

Big BAM Business Impact Award
InsightSquared – The Square

Best Advocate Community
MuleSoft – MuleSoft Champions

Best Advocate Experience Award
Halogen Software – Halogen Champions HQ

Best Referral Program Award
Buffini & Company – Referral Rally

Best Social Engagement Award
Cisco Systems – Cisco Champions

Best Product Review Campaign Award
Marketo – Purple Select

Best Content Creation Award
Rapid7 – VoiceUp

Best Use of Advocates at an Event Award
Okta – Oktane16

Influitive celebrated the third annual Best Advocate Marketing Awards winners during a formal dinner and awards ceremony at San Francisco’s Terra Gallery on March 8, 2016 during Advocamp, the only conference on customer experience, engagement, and advocacy.

The Best Advocate Marketing Awards (BAMMIES for short) recognize the achievements being made by forward-thinking marketing leaders who put fans, advocates and evangelists at the heart of their marketing programs. Held annually, the BAMMIES showcase the most innovative and effective advocate marketing campaigns happening now, and serve as a source of inspiration for all who work in the ever-changing world of marketing. The BAMMIES are produced by Influitive, the advocate marketing experts. For more information about the BAMMIES, visit

About Influitive
Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocates help support all stages of the buying cycle. Influitive’s customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit