Advocate Marketing Blog
Jay Acunzo Explains How To Escape The B2B Content Marketing “Echo Chamber”

You follow all the B2B content marketing best practices. You position your articles as “tips and tricks” and how-tos. You write attention-grabbing headlines. So why is your content still not getting read or widely shared? It’s simple: when audiences keep hearing the same old song, they tune you out. To help you hit the right Continued

MongoDB Turned Their Customers Into One Of Their Most Effective Content Marketing Tools—And Drove 50,000 Website Visits In A Few Months

Developers are notoriously wary of traditional marketing tactics. Instead, they turn to their community of peers for technical advice and product recommendations. This makes producing content that resonates with developers tough. Just ask Meghan Gill, Director of Demand Generation & Community, and Francesca Krihely, Senior Manager, Content Marketing, at MongoDB, a database software provider. Meghan Continued

The Messenger Is The Message: A New Era For B2B Content Marketing

B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report. There are two main reasons for this: Most of your customers are suffering from what Mark Schaefer (a globally-recognized marketing consultant and a speaker Continued

Andy Crestodina Explains How To Take Your Content Marketing Plan From Mediocre To Masterful

Next year, 70% of B2B marketers plan to create more content—but only “30% of B2B marketers say their organizations are effective” at it. Why increase content production if you aren’t getting the results you want? Last week, we co-hosted a webinar with Andy Crestodina, an expert content marketer, Content Jam conference founder, author, and co-founder Continued

Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy

This post was originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. The value of an advocate-driven content strategy Many brands’ content strategies are heavily based on their value props and product features. However, when companies don’t go outside their own four walls when it comes to creating their Continued

How Nonprofits Can Activate Their Advocates—And Change the World

Membership organizations and nonprofits always walk on a knife’s edge. On the one hand, you need to be able to regularly gather enough funds to be able to operate. On the other, soliciting too aggressively can drive potential donors away. This is because organizations that put on donations or revenue as their primary goal are Continued

New Research Reveals Early ABM Success Comes From Existing Accounts

People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. And a new report shows us why. Account Based Continued

Launching An Advocacy Program Part 3: Emailing Your Advocates

This is the third of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. The second post looked at the plumbing or data integrity of the contacts and customers in the program. If data integrity is Continued

How Advocate Marketing Can Drive Sports Fan Engagement To New Heights

Your sports team is doing well as the regular season winds down, with a chance to get into the playoffs. Your star player is making the highlight reels, drawing crowds and selling tickets. Life is good. But what if you’re having a bad season? What happens when your team is on a losing streak and Continued

3 Ways To Secure Budget For Your Customer Advocacy Program

How do you find budget for a new program like advocate marketing? Katie Curtin-Mestre, VP of Product and Content Marketing at SimpliVity, a leader in hyperconverged infrastructure, once wondered the same thing. However, after successfully justifying the move from a traditional customer reference system to a customer advocacy program, Katie was able to show a Continued