Advocate Marketing Blog
From Apathy To Advocacy: Involving Your Customers In The Conversation

As companies grow from five customers to five thousand, it can be difficult to maintain the same close connections you once had with them. Unfortunately, if customers start to feel the distance, they’ll become apathetic. In his Advocamp 2016 AMP talk, Seth Lieberman, CEO of SnapApp, proposes his solution to keeping customers engaged for life: Continued

3 Pokémon GO Lessons That Will Make Your Advocate Marketing Program More Addictive

Even if you’re not playing Pokémon GO, you’ve definitely heard of its roaring success. (Or, at the very least, you’ve seen people staring at their phones as they walk down the street even more than usual…now you know why.) In case you’re not addicted yet, here’s a brief introduction: Pokémon GO is an Augmented Reality Continued

Getting Naked: Exposing Your Brand To Customer Reviews

We’ve all had the dream where we walk into an important presentation naked. While it may sound scary, exposing yourself as a company isn’t necessarily a bad thing. Your customers are already talking about you on review sites, so it’s important to accept exposure and turn it into a competitive advantage. In her Advocamp 2016 Continued

Do You Know What Your PR Is Worth?

In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our projects are often full of red tape and middlemen, our data is usually more qualitative than quantitative, and you may recall a blank stare or Continued

Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention Continued

Advocates: The Swiss Army Knife Of Marketing

Searching for the most useful tool in your marketing kit? Put down your binoculars, because it’s right in front of you: your customers. Sometimes it’s hard to see the forest for the trees, but if you look closely you’ll see that your loyal customers are your greatest asset. If you nurture your relationship with them, Continued

How To Launch A Customer Advocacy Program When You’re Too Busy For Another Project

As a B2B marketer, you have a lot on your plate. If you’re thinking about launching a customer advocacy program, you’re probably wondering how you’ll add one more thing to your to-do list. (There’s only so many hours in a day.) No one relates to you more than Lea Chatham, Content Marketing Manager at Kareo—the Continued

Blending Your Customer Success And Advocacy Strategies

Customer success isn’t about saving your customers from drowning. It’s about making sure they don’t fall into the water in the first place. In his 2016 Advocamp Amp Talk, Lincoln Murphy, former Customer Success Evangelist at Gainsight, explains how to align your advocacy and customer success strategies to keep both your customers and your business Continued

Quiz: How Much Customer Advocacy Is Your Brand Missing Out On?

Ever wondered how much your customers really love you? A rabid group of super fans can make or break your online reputation and drive tons of word of mouth for your brand. Find out if your company is harnessing the power of your potential advocates—or letting them fall by the wayside—in this two-minute quiz. Content loading… Please Continued

How To Get More People Into Your Advocate Marketing Program—Without Another Email Blast

Once the honeymoon period of your advocate community has come and gone, how do you get new advocates to join your program? Cloud Elements, a unified API integration and management platform, wanted to get more advocates contributing to their program to give it the feeling of a true community. Since their program was still in Continued