Advocate Marketing Blog
5 Lessons On Customer Advocacy From HBO’s Silicon Valley

There are only a few shows on TV that I watch and leave feeling seriously anxious about the world we live in. At night I don’t dream about a Game of Thrones dragon burning me to ash or The Mountain tearing me apart, but instead the frightening scenario of one day being ousted out of Continued

What Do B2B Buyers Really Want? Not What You’re Selling

B2B software isn’t a sellers’ market. Your salespeople’s spam cannons and cold calls are no match for the empowered buyer’s peer insights and research skills. In her 2016 Advocamp AMP talk, social selling evangelist Jill Rowley discusses how salespeople can close the gap with something more powerful than an elevator pitch: advocacy. I want to Continued

How 7 Million Acts Of Advocacy Inspired Our Biggest Product Release Ever

The summer solstice is a day of profound significance for many people through the ages. It’s a time of renewal, for gathering the tribe, for spiritual reflection and for celebrating life. This year’s solstice marks a special time for Influitive as well. We’re gathering customer-focused marketers together to celebrate the dawn of a new day Continued

How To Train Your Employees To Be Brand Ambassadors

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employees. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and others Continued

Have You Met “The Advocates”? (We Think You’ll Like Them…)

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends. Continued

Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?

This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Read the first post to first learn how to create a points economy for your program. Advocate marketing programs require forms of recognition, one of which can come in the form Continued

Turning B2B Word-Of-Mouth Into A Backyard Barbecue

Everyone understands the benefits of word of mouth (WOM) marketing. The challenge for B2B marketers is how to scale this powerful force—especially since professional networks tend to be much smaller than personal ones. In his 2016 Advocamp AMP Talk, Joe Chernov, VP Marketing at InsightSquared, explains how brands can drive B2B WOM by building backyards Continued

The Advocate Marketing Sweet Spot For Customer Referrals

Recently, a new friend request popped up for me in Facebook from a gal I went to high school with. I recognized her name right away. She was interesting way back then, although on the periphery of my then social circle. Surely she would be even more interesting today. After all these years, I’m always thrilled Continued

G2 Crowd Ranks Influitive As ‘Leader’ In First-Ever Grid Report For Brand Advocacy 

G2 Crowd recently released its inaugural Spring 2016 Brand Advocacy Grid℠ Report, which evaluated over 150 customer reviews and revealed high-level insights about the top brand advocacy software solutions available. We’re thrilled to share that Influitive’s AdvocateHub was ranked as a the market “Leader” in both the employee and customer brand advocacy tools categories thanks Continued

Why People Give Back: The Neuroscience Of Advocacy

Here’s a simple fact: the human brain is wired for reciprocity—the need to give back after we receive. Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of tips that servers received. The results were astounding. If servers gave Continued