Advocate Marketing Blog
7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue

Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. (Hint: start talking to your advocates!) Who’s ready to talk about some smart Continued

Everything You Need To Build Your Advocate Marketing Budget

Figuring out budget can be tough, especially for new initiatives like advocate marketing—but understanding the costs can help. You already learnt where you can get funds for advocate marketing in our previous blog. (Hint: it’s from initiatives you already pay for!) Here’s how you can establish a budget to help convince your boss. (P.S. If Continued

Fishing With Spears: Bringing Together Account-Based Marketing & Customer Advocacy

Sometimes using a net isn’t enough. To catch really big fish, you have to use a spear. In the B2B world, this means using account-based marketing to target the customers you really want to catch. The sharp tip that will hook them is social proof from peers they trust–like your brand’s advocates. In his 2016 Advocamp AMP Continued

Sales And Marketing, It’s Time To Have “The Talk”…About Your Sales Pipeline Stages

Sales and Marketing, it’s time you had “the talk”… …about the silent killer in your sales pipeline stages. I know it’s scary, but your teams need to come together if you want to stop prospects from falling out of the buying process. The reality is B2B decision makers are tuning out all the email campaigns and cold Continued

From Research To Results: Using Buyer Personas To Drive Advocate Engagement

“Buyer personas” aren’t just a buzzword in boardroom bingo—they should also be a crucial part of your advocate marketing strategy. In their 2016 Advocamp AMP Talk, Mark Emond, Founder and President of Demand Spring, and Mary-Leslie Davis, Director of Field Marketing and Customer Engagement at Staples Advantage, explain how they create and transform buyer personas Continued

Insights From The First Advocate Marketing Benchmark Study

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it, nearly 600 marketers, customer success professionals and executives who impact advocate marketing investments were asked a series of Continued

Launching An Advocacy Program Part 2: Cleaning Your Data

This is the second of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. This post will be about the data infrastructure of our advocacy program. It may be obvious, but communicating with customers is the Continued

Unlock Long-term Advocate Engagement With The Power Of Storytelling

Is an advocate forever? It’s a question that comes up frequently in conversations with clients. And, unfortunately, it’s not an easy one to answer. The long-term success of an advocate marketing program requires a certain alignment of stars. You need: A whip-smart advocate marketer who can build out a scalable program on a solid foundation Continued

How To Boost Customer Advocacy With Creative Video Content

Wouldn’t you rather watch a funny video to learn how to use a product than read through some boring support documentation? So would your customers… and creating engaging content is the first step to customer engagement. In his 2016 Advocamp AMP talk, Tyler Lessard, CMO at Vidyard, details the ways his marketing team uses video Continued

How Your Existing Budget Can Pay For Advocate Marketing

Justifying budget for new marketing strategies like advocate marketing can be daunting. First, you need to prove advocate marketing will generate strong ROI (which you can learn more about in this eBook). Then, to get the program off the ground, you’ll need to convince your boss(es) to make an upfront investment and carve out budget. Continued