Advocate Marketing Blog
Cracking The Code On Better Customer Stories: Upshot

When software companies look around for inspiration, there are the usual suspects. Salesforce, Uber, Airbnb, Slack, Google — you know, the unicorns. You don’t often hear stories about SaaS startups like Influitive working to be more like 79-year-old Japanese carmaker Toyota. Two years ago, however, that’s exactly what we did. Let me explain: In the Continued

4 Ways Alumni Advocates Can Drive Value Across Your University

Many university Alumni Relations departments don’t interact with former students with anything more than the occasional solicitation email or fundraiser invitation. But alumni are more than a revenue stream. Engaged alumni will give much of their time, talent and network in ways that impact quantifiable metrics across the entire university—not just funds. In fact, alumni Continued

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by Continued

The Perfect Customer Marketer Job Description

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still Continued

The Year Of The Customer Marketer: The State Of Customer Marketing In 2017

In today’s uber-competitive business landscape, a positive customer experience can often be the difference between closing a new deal or retaining a customer—more so than product features or price. That’s why more companies are moving customer marketing higher up on their priority list. This role, traditionally a marketing backwater, is ripe for disruption—new tactics, strategies Continued

5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. Everyone knows Carly Continued

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories Continued

How To Develop The User-Generated Content (UGC) Your Brand Desperately Needs

This post was originally published as a chapter in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. If you’re already finding success with advocate-created content, you may not see the point in encouraging your advocates to write comments, reviews or testimonials on third-party websites you don’t own. But you can’t control Continued

What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers

This blog post was originally published on Dec. 22, 2015 and updated on Dec. 26, 2016. Every holiday season, B2B marketers send their best customers a standard holiday card with either a bottle of wine or a basket of chocolates. And somehow—through this incredibly generic gesture—we expect our customers to feel like they’re special and Continued

The Secret To Delighting B2B Customers In 30 Seconds This Holiday Season

Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to make the real people behind your “logos” feel known and appreciated—which we did this holiday Continued