Advocate Marketing Blog
First a Hot company, now a Cool vendor! Falling temperatures aside, we’re absolutely delighted to announce Influitive has been included in this year’s list of “cool vendors in social marketing” from Gartner. Even cooler? We were specifically chosen for having an exclusive focus on the B2B marketer. “Reference programs, while [...]
Read more →Breaking out the bubbly for our customers! If you pay really close attention you may be able to hear the applause and whistles from the Influtive halls. That is because we are congratulating our customers who made the 2013 OnDemand 100 Top Private Companies list. What is the OnDemand 100 [...]
Read more →Despite the exploding number of resources supporting B2B marketers in their mission to drive revenue, the struggle continues. Even seasoned marketers still tend to view the funnel as a linear journey, taking comfort in simple math: increase leads and you’ll increase revenue. In today’s world, however, simply boosting your number [...]
Read more →Last week I wrote about appropriate ways to recognize advocates for the great work they do promoting your brand and products. Again, advocates are supporters of a brand because they genuinely believe in the product or service being offered – not because they could get a gift card. They tout [...]
Read more →Influitive, Inc., the Advocate Marketing Experts, today unveiled the results of multi-year study aimed at better understanding the complex relationship between B2B organizations and their customers. Conducted in close collaboration with American Psychological Association (APA), United States Chamber of Commerce, the Federal Trade Commission and other key organizations, the landmark [...]
Read more →
