Why just a build a company when you can create a whole new category instead?
That’s the question that Influitive founder and CEO Mark Organ explored in his packed Founders Forum session at Dreamforce 2013.
Here’s one really good reason: category creators tend to grow revenue 4x faster and grow market cap 6x faster than those companies that enter a category later on.
Based on Mark’s experience building marketing automation category creator Eloqua, what he’s learned so far as Influitive carves out a brand ...
It's a rare treat to get the opportunity to go behind the scenes of an innovative marketing program at a fast-growing software company.
Most case studies, customer testimonials and blog posts tend to only show a small cross-section of what really happens day in and day out to drive results, just scratching the surface of the full scope of the program.
That's why we want to highlight a fascinating deep dive into Act-On Software's advocate marketing program, ALUV, which was recently published by ...
With a pool of advocates available, you can run various advocate marketing campaigns - something that you ask an advocate to do.
There are dozens of campaigns that advocates can support, but it’s important to keep in mind that all campaigns are not created equal - some may be better suited for newly-onboarded advocates while others are best for experienced advocates.
Some common examples include:
Refer new customers
Contribute to a piece of marketing content
Follow or mention the company on a social network (e.g., Twitter, ...
Even if you didn't attend any of the high-energy keynotes by Salesforce executives at Dreamforce last week, you probably still noticed a common theme running through the entire conference as you walked around the Moscone Center.
Was it building better products? Marketing more effectively? Selling more software? Nope.
“You need to get to the future, ahead of your customers and be ready to greet them when they arrive.” -Marc Benioff, Salesforce.com CEO
It was much more than a marketing tagline or a new app ...
With a solid plan in place, you can start identifying and inviting your first advocates into your company's advocate marketing program.
Recruiting the right advocates early on is a critical element of any advocate marketing program and is often the single biggest determinant of whether the program will succeed.
Those first 20 or so advocates will need to be trailblazers; they will be the first to participate in your advocate marketing campaigns.
It is important that they become involved right off the bat because ...
I have a confession to make: I have a problem. I'm addicted to reading, researching, talking about and planning for Dreamforce.
It's my first time heading down to San Francisco for this conference, so I've been trying to absorb anything and everything about it since I found that I'm part of the team heading down to represent Influitive.
I know I'm not alone -- there are more than 26,000 other people in the New to Dreamforce '13 Chatter group.
That's why I wanted ...