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Where are your customers headed? How great companies change their customers

We are also streaming the event on our YouTube page “Successful innovators don’t just ask customers and clients to do something different; they ask them to become someone different.” – Michael Schrage. Welcome to our Google+ Hangout!  We’ve got a great panel discussion lined up for you today. Author Michael [...]

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Content Marketing and Advocate Marketing – a Match Made in Heaven

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Content and Advocates, Sitting in a Tree… Like most buzzwords in the tech space, “content marketing” often conjures images of a frenzied effort. In this particular case, it’s a mad rush to develop as much content as possible and get it in front of as many eyes as possible. But [...]

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Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

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(This post was first published on Kapost’s Content Marketer Blog by Chad Horendfeldt) “I’m too busy.” “I’m travelling.” “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets [...]

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You’re Damn Right We’re Honored to be a Red Herring100 Winner!

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That’s right – Influitive was recognized as a Red HerringTop 100 company in North America, an award which honors the continent’s most promising private venture technology companies.  While I am of course excited about receiving this honor, I’m even more impressed by list of companies that we share the award with. It’s a veritable who’s who of [...]

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Case Study: Xactly’s Marketing X Factor

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We all know social media has the potential to spread ideas and ignite conversations like wildfire, especially for things like memes or the latest funny ad. But what about B2B products? How do you make your product campaigns become contagious in the social sphere? We asked those questions to Robyn Bedell, customer [...]

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