Building Internal Buy-in For Advocacy
Watch our Spark Series interview with Mary-Leslie Davis, Director of Field Marketing and Customer Engagement at Staples Business Advantage. In this series, we share conversations with marketing leaders about the power of advocacy. Mary-Leslie leads an incredible advocacy initiative at Staples Business Advantage, and explains how her entire company made the shift from product-centric to customer-centric marketing.
About Mary-Leslie: Mary-Leslie (@MaryLeslieDavis) is the driving force behind the advocacy program at Staples Business Advantage. Mary-Leslie has held various director positions within Staples for the past 25 years, and is the founder and former president of Ullman-Davis Ltd. She is committed to implementing best-in-class B2B marketing practices.