The power of word of mouth
Increasingly, brand sentiment and demand is driven by word of mouth recommendations from trusted peers, both online and in person. When 84% of B2B buyers start the purchasing process with a referral, your next customer isn’t going to find you without a lot of help from your advocates. Unfortunately, word of mouth hasn’t been easy to engineer or scale — until now.
Influitive’s advocacy platform helps B2B companies spark a movement behind their brands through the voice of their most passionate advocates.