Use Cases

Achieve your marketing, sales and customer success goals

The stakes have never been higher for marketers, but current approaches have hit the wall. Buyers are skeptical, wary, peer driven. And your company's voice is just more noise.

Cut through it with Influitive AdvocateHub, a platform for persistently engaging customers, employees and partners to advocate for your brand and products. The voice of your advocates makes all of your marketing investments better, helping expand your reach, accelerate sales, and increase customer retention and growth.

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The power of word of mouth

Increasingly, brand sentiment and demand is driven by word of mouth recommendations from trusted peers, both online and in person. When 84% of B2B buyers start the purchasing process with a referral, your next customer isn’t going to find you without a lot of help from your advocates. Unfortunately, word of mouth hasn’t been easy to engineer or scale — until now.

Influitive’s advocacy platform helps B2B companies spark a movement behind their brands through the voice of their most passionate advocates.

The power of word of mouth

Expand your reach through trusted channels

User reviews, social amplification, user-generated content and more
You can’t sell to anyone if they haven’t even heard about you. You definitely can’t sell to them if what they have heard is negative. Influitive’s advocacy platform help you tap into the positive sentiment of your happiest customers and direct it wherever it’s needed most across the social web.

Expand your reach through trusted channels
<strong>Tiffany Beddow</strong>, Customer Marketing Manager, <strong>‎ON24</strong>
"I keep the User Research and Reference fields in Salesforce updated with which clients volunteer to contribute to user research or act as a reference, giving my product and sales teams more visibility and self-serve tools."Tiffany Beddow, Customer Marketing Manager, ‎ON24

Customer referrals convert better, close faster

Companies with advocate marketing programs generate a steady pipeline of high-quality referrals — warm introductions into your customers’ networks. 70% of B2B companies report that referrals convert better and close faster than other types of leads.

Customer referrals convert better, close faster

Accelerate your sales pipeline and revenue growth

Referrals, references and success stories
Deals are taking longer and there are more buyers involved in the purchasing process than ever before. Influitive’s advocacy platform helps you generate highly qualified ‘warm’ referral leads from happy customers and critical social proof – references, success stories and reviews – that reduce the buyer fear and anxiety that stall deals.

Accelerate your sales pipeline and revenue growth
<strong>Kim Ellis</strong>, Director of Strategic Marketing, <strong>BMC Software</strong>
"One of the first things we did paid for Influitive for at least 5 years!"Kim Ellis, Director of Strategic Marketing, BMC Software

Increase profits through customer retention

According to Bain & Company, increasing customer retention by 5% can increase profits by 95%. Furthermore, gaining a new customer is 25% more expensive than retaining a new one. Focusing efforts on existing customers pays dividends that not only foster new business but cultivate growth in existing relationships too.

Increase profits through customer retention

Improve customer engagement, loyalty and retention

Relationship building, education and feedback
Transform the classic vendor/client relationship by empowering your customers to create stronger, more meaningful connections to your brand and the people behind it. Influitive’s advocacy platform helps you develop more personalized, 1-1 interactions at scale, boosting customer satisfaction, loyalty and retention, and uncovering up-sell and cross-sell opportunities you didn’t even know existed.

Improve customer engagement, loyalty and retention
<strong>Francesca Krihely</strong>, Senior Manager, Content Marketing, <strong>‎MongoDB</strong>
"Through Influitive, we've built a smart customer engagement strategy that has had a GIANT impact."Francesca Krihely, Senior Manager, Content Marketing, ‎MongoDB