Influitive, the advocate marketing experts, today announces the addition of Jesse Goldman as Vice President of Customer Success to advance and scale the company’s customer success efforts. Jesse joins Influitive from Salesforce, where he led customer success for the company’s Work.com product, and launched new customer success offerings to support all Salesforce products and customers. He was VP of Customer Success at Rypple (acquired by Salesforce).
“We are thrilled to have an executive of Jesse’s caliber lead Influitive’s customer success,” says Mark Organ, founder and CEO of Influitive. “Customers are the lifeblood of every company, particularly at Influitive, because we are the advocacy experts. Jesse’s experience in driving customer success excellence at top software companies will advance Influitive’s growth.”
Influitive’s customer success team supports successful advocacy programs at Hootsuite, DocuSign and Marketo, producing results that include growing Hootsuite’s advocacy program seven-fold in one year, influencing over $3M in sales pipeline for DocuSign, and generating record customer engagement, retention, and growth in Marketo’s Purple Select program.
“Advocacy is the ultimate measure of customer success. It is the driving force behind forward-thinking customer engagement strategies employed by some of the world’s most successful companies,” says Jesse Goldman. “Influitive is uniquely positioned to create the advocate marketing category that is transforming how all B2B companies accelerate growth and track the health of their business. I am honored to partner with Influitive’s customers to develop the gold standard for customer success and growth powered by advocacy.”
As Influitive’s VP of Customer Success, Jesse will lead and scale customer success operations to ensure the best experience for future and existing customers. Jesse will also develop the next generation of customer success talent at Influitive.
Previously, Jesse was an early employee at Endeca (Oracle’s sixth largest acquisition) where he held a variety of leadership positions across functional areas, driving the company’s global retail vertical go-to-market, strategic partner enablement, the establishment of Endeca’s European office, and serving as technical lead for the company’s initial customer implementations. Jesse graduated magna cum laude from Harvard.
Read more about Jesse Goldman in his blog post on the future of customer of success.
Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocates help support all stages of the buying cycle. Influitive’s customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.