TORONTO, ON – August 8, 2019 – Influitive Corporation—a provider of online community and customer advocacy software—today announced the appointment of Dan McCall as the company’s new Chief Executive Officer, while founder Mark Organ has assumed a new role as Executive Chairman of the Board of Directors.
Influitive is the leader in customer advocacy communities, enabling organizations to discover, nurture, and mobilize their advocates at scale. The company counts among its customers nine of the 10 largest global software organizations, including Adobe, Cisco, IBM, Oracle, and Salesforce.
McCall is a high-tech executive with more than 25 years of experience. He has co-founded several successful companies, including Guardent (acquired by Verisign in 2004) and Virtual Computer (acquired by Citrix in 2012). He has also held senior positions in product management, marketing, product development, and corporate development at four publicly-traded companies.
“Influitive has an enormous opportunity ahead of it, and I am both honored and excited to lead this amazing team forward,” McCall said. “Our plan is to double down on our core value proposition, expand services, and push into new markets where our unique advocacy ecosystem, integrations, community engagement, and targeting methodology will take this company to new levels.”
“Dan is a proven executive, strategic thinker, and a strong leader,” said Organ. “His experience managing marketing and product organizations is a perfect fit for Influitive. This change will elevate Influitive’s operational capabilities, and I strongly believe that Dan has the right set of experiences to grow our company and provide new energy, focus, and clarity around our vision.”
Organ founded Influitive in 2010, taking it from a startup to one of the preeminent independent digital marketing solutions in North America, being featured multiple times on Deloitte’s Fast 500 list and becoming an employer of choice for top industry talent.
“Dan is an energizing leader who has an unwavering commitment to serving customers,” said Simon Chong, Managing Partner at Georgian Partners, a lead investor at Influitive. “With decades of experience as a technology executive, we’re excited to see where his leadership takes the team.”
The world’s most engaging customer communities are powered by Influitive. Our easy-to-use platform combines industry-leading customer advocacy tools, expert services, and training with intelligent automation, gamification, and personalization features that drive extreme engagement and customer growth at scale—while minimizing administrative effort and time to value. Customer advocates create and share enriching content that spark peer-to-peer interactions, leading to authentic, positive customer experiences and greater levels of advocacy. Influitive works with customer-driven digital businesses, including nine of the top ten largest global software companies. Leading brands such as Cisco, Oracle, Adobe, ADP, and IBM trust Influitive to help foster collaboration, build trust, and deepen relationships with customers for top-line growth and bottom-line profits. Visit influitive.com to learn more.