The Institute aims to enhance the skillsets of customer marketing and advocacy professionals

TORONTO, ON – April 2, 2020 – Influitive Corporation—a leading provider of customer advocacy and engagement software—today announced the launch of its new education platform, the Influitive Institute, and its inaugural certification course, Certified AdvocateHub Associate. Through ten interactive modules, this course lays the technical and strategic foundations new program managers need to propel their Influitive-based customer programs and communities to succeed. 

“We believe that having the Influitive AdvocateHub Associate certification on your resume makes you an instant-hire,” said Don Currie, Senior Manager of Training and Development at Influitive. “It allows any new program manager to hit the ground running while offering deep insights into Influitive functionality that even experienced customer advocacy professionals can appreciate.”

Key topics covered in this online course include: 

  • Member discovery and recruitment 
  • Gamification in AdvocateHub 
  • Discussion moderation and set-up 
  • Targeting, segmentation and groups 
  • Mobilization and generating ROI

Access to Influitive Institute can be purchased directly from Influitive’s website. The Certified AdvocateHub Associate courseware and certification exam bundle is $299, but is available for a special introductory price of $199 until April 30, 2020. The Institute is powered by Influtive’s flagship product, AdvocateHub, the same platform customers use to run their customer advocacy and engagement programs. “This course is a clear, comprehensive path towards implementing a successful advocate program,” said Cameron Moreau, Customer Marketing Specialist at PowerDMS and Certified AdvocateHub Associate graduate. 

“We want to empower customer advocacy teams to hone their skills and optimize their current or emerging programs,” added Dan McCall, CEO at Influitive. “Marketers who are certified by the Influitive Institute drive measurable business value.”

About Influitive

Influitive works with forward-thinking marketers and digital businesses who want a better way to engage customers and mobilize advocates to increase referrals, references, reviews, case studies, and more. Our easy-to-use SaaS platform combines industry-leading customer advocacy tools, expert services, and training with intelligent automation, gamification, and personalization features that drive extreme engagement and customer growth at scale. Leading brands such as Cisco, Oracle, Adobe, ADP, and IBM trust Influitive to help foster collaboration, build trust and deepen relationships with customers for top-line growth and bottom-line profits. Visit to learn more.