Influitive attributes its rapid revenue growth to its focus on customer engagement and advocate marketing.
Toronto, November 9, 2017 — Influitive today announced it ranked 57th on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America.
Influitive has also been recognized for rapid revenue growth, bold innovation and its entrepreneurial spirit with a Technology Fast 50 program award. The Fast 50 program honours 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. Influitive ranked 13th with a 3,682.7 percent in revenue growth from 2013 to 2016.
The Technology Fast 50 program winners are made up of public and private companies in the technology sector that share common traits and strengths and have transformed the industry. Celebrating its 20th anniversary this year, the program augments the broader North American Technology Fast 500™ initiative with winners automatically eligible for this elite ranking.
Influitive’s CEO Mark Organ credits the company’s focus on customer engagement and advocacy for its substantial revenue growth.
Organ said, “Our growth is fueled by advocates. With customer value as our company’s north star and a focus on advocate engagement, we’re able to quickly mobilize our customers as advocates. Their referrals, online reviews, success stories, and reference calls build trust with prospects and accelerate sales, while their direct feedback on our products and services allow us to continuously improve our offerings.”
To qualify for the Technology Fast 50 ranking, companies must have been in business for at least four years, have revenues of at least $5 million, be headquartered in Canada, own proprietary technology, conduct research and development activities in Canada and invest a minimum of five percent of gross revenues in R&D.
Overall, 2017 Technology Fast 500™ companies achieved revenue growth ranging from 137 percent to 59,093 percent from 2013 to 2016, with a median growth rate of 378 percent.
Influitive customers are also enjoying rapid growth due to their advocacy initiatives. Blackbaud, Namely, and PowerDMS are just a few Influitive customers increasing their sales pipeline and revenue through more advocate referrals, reviews, and references. Several other Influitive customers with strong advocacy programs have grown enough in the past year to file for an Initial Public Offering—including MongoDB and Okta.
About the Deloitte Technology Fast 50™ – The Deloitte Technology Fast 50 program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features three distinct categories including the Technology Fast 50 Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies with the potential to be a future Deloitte Technology Fast 50 candidate) and the Leadership Awards (companies that demonstrate technological leadership and innovation within the industry.) Program sponsors include Deloitte, Aequitas NEO Exchange, Bank of Montreal, Bennett Jones, CBRE, OMERS Ventures and Wellington Financial. For further information, visit www.fast50.ca.
About Deloitte’s 2017 Technology Fast 500™ – Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies—both public and private—in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2013 to 2016.
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD, and current-year operating revenues of at least $5 million USD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.
About Influitive – Influitive is driving the shift from company-centric marketing to advocate marketing. Our advocacy platform, AdvocateHub, and our team of experts helps the world’s most successful businesses discover, nurture, and mobilize their greatest marketing asset: their customer advocates. We believe the companies that put their customers at the heart of their marketing—and their business—are the ones that will win. To learn how Influitive’s advocate marketing platform makes expanding reach, accelerating sales revenue, and increasing customer retention and growth easier, visit www.influitive.com.