The BAMMIES celebrate advocate marketing excellence in 10 categories, including Advocate Marketing Program of the Year and Advocate Marketer of the Year

Cover-TransparentSAN FRANCISCO – March 25, 2015 — At an exclusive awards ceremony in San Francisco last night, advocate marketing experts Influitive announced the winners of the second annual Best Advocate Marketing Awards.

The Best Advocate Marketing Awards, also known as The BAMMIES, recognize B2B companies that capture the enthusiasm of their customers, partners and fans, and turn it into a powerful force for igniting business growth.

“For business-to-business companies today, success means creating sustainable, long-term growth with the help of your customers, employees, partners and other key stakeholders,” says Influitive founder and CEO Mark Organ.

“In 2014, the nominees and winners of the Best Advocate Marketing Awards led the way and achieved incredible results by putting advocacy at the heart of their marketing and sales initiatives.”

A panel of advocate marketing experts selected nine companies and individuals as winners, while the winner of the Advocate Marketing Program of the Year category was determined by popular vote from among 15 nominees. The public voting took place over nine days in March and drew more than 22,000 votes.

The second annual Best Advocate Marketing Awards winners are:

Advocate Marketing Program of the Year – People’s Choice Award
BMC Software – Customer Connect

Advocate Marketer of the Year
Liz Pedro, Director of Customer Success Marketing at Mitel – Mitel Champions

Big BAM Business Impact Award
Iron Mountain – Iron Mountain Insiders

Best Advocate Experience Award – Salesforce Ohana Hub

Best Referral Program Award
Blackbaud – Blackbaud Champions

Best Social Engagement Award
Hootsuite – Hootsuite Ambassadors

Best Product Review Campaign Award
InsightSquared – The Square

Best Content Creation Award
ReadyTalk – The Summit Club

Best Use of Advocates at an Event Award
xMatters – Relevance Revolution 2014

Above and Beyond Advocacy Award
Charles Staley, advocating for Blackbaud in the Blackbaud Champions program

More information about these award-winning programs is available in a new eBook featuring case studies and insights from each of the winners. Download now.

Influitive celebrated the second annual Best Advocate Marketing Awards winners during a formal dinner and awards ceremony at San Francisco’s Hotel Nikko on March 24, 2015 in advance of Advocamp.


The Best Advocate Marketing Awards (BAMMIES for short) are designed recognize the achievements that are being made by forward-thinking B2B marketing leaders who put fans, advocates and evangelists at the heart of their marketing programs. Held annually, the BAMMIES showcase the most innovative and effective advocate marketing campaigns happening now, and serve as a source of inspiration for all who work in the ever-changing world of B2B marketing.  The BAMMIES are produced by Influitive, the advocate marketing experts. For more information about The BAMMIES, visit

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app.  By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive’s customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit