Influitive Communities marries advocacy with community to allow marketers to create more active, engaging and effective B2B communities across the web
Nashville, TN – Today advocate marketing experts Influitive announced the launch of Influitive Communities at SiriusDecisions Summit 2015. An extension of the company’s AdvocateHub platform, Influitive Communities helps B2B marketers create thriving customer communities that boost member engagement, surround buyers with social proof and drive revenue.
B2B buyers want to connect with their peers in authentic conversations that help them succeed personally and professionally. Unfortunately, new research by Demand Metric has found that while nearly two thirds of organizations have branded communities, only 6% of B2B marketers report that their communities meet all of their expectations. The result is that 70% of communities are destined to fail, according to Gartner research.
“Despite significant investment and effort, most B2B communities created on traditional platforms fail because they lack a scalable, sustainable way to encourage member interaction and content creation, and keep members coming back for more,” says Mark Robins, Vice President of Product. “Influitive is the only B2B platform that marries advocacy and community to ignite engagement through recognition, rewards and social capital.”
Dozens of Influitive customers are already connecting advocates and fostering engagement using Influitive Communities. Among them is cloud-based retail business management software company Brightpearl, which integrates advocates with a broader community of retail management professionals on the social web in its Commerce Acceleration Zone advocate marketing program and community.
“Today, hundreds of Brightpearl customers interact in their community to connect with peers and learn how to grow their retail businesses,” said James Scott, President, Brightpearl Inc. “That’s the kind of experience our customers want us to deliver and Influitive’s unique integration of advocacy, social and community helps us get there.”
Offering a single, integrated member experience, Influitive Communities gives marketers the ability to:
- Ignite community participation through recognition, rewards, social capital and competition
- Systematically boost content creation, peer-to-peer interaction and engagement with the help of your passionate advocates
- Create an environment that encourages members to create or share content, and demonstrate their expertise – both within a branded community and elsewhere on the social web
- Uncover and nurture new advocates toward higher-value activities, such as referrals, references and reviews
- Stimulate broader community management with a streamlined, systematic workflow that eliminates unnecessary complexity or IT requirements
“We have heard from community managers and advocates alike that they want a more holistic, valuable experience connecting the branded communities and external websites they participate in, such as LinkedIn, Quora and Stack Overflow,” says Mark Organ, CEO of Influitive. “We are excited to deliver this experience with Influitive Communities.”
Get a first look at Influitive Communities live at the SiriusDecisions Summit by visiting Influitive’s Marketplace Booth (#713).
Watch a demo of Influitive Communities: